Web Analytics & SEO Consulting for small and growing businesses

I help teams build reliable, privacy-aware measurement and turn complex data into clear insights stakeholders can act on.

Web AnalyticsSEO ConsultingExplore my Publications
10+ years
Online marketing experience across analytics, SEO and performance marketing.
Languages

I work confidently in multilingual environments and support international teams and projects. I also hold speaker assignments at events and conferences in these languages.

  • Fluent: German, English and French
  • Working knowledge: Spanish, Portuguese, Italian. Comprehension for analytics, SEO and campaign review.
Industries
Strong experience across consumer brands, eCommerce, B2B SaaS, lead-driven businesses and international non-profit organisations.
Lisa Fellinger
Lisa Fellinger · Web Analytics & SEO Consulting

About

I’m Lisa, a freelance Web Analytics consultant specialising in reliable tracking and measurement architectures. I work hands-on across GA4, GTM, BigQuery and Looker Studio. I help freelancers, startups and small to medium-sized businesses improve attribution, data quality and decision-making.

My strength is translating complex topics into practical next steps for different stakeholders such as marketing, product, leadership and technical teams. I’m known for reliability, clear communication and a constructive working climate in complex team settings.

How I create impact

Clarity for every stakeholder

I break down complex analytics and SEO topics so decision-makers, marketers and technical teams share the same understanding and can move forward quickly.

Dependable execution

From setup to QA and documentation, I work with a structured approach so your tracking, reporting and recommendations remain stable and maintainable over time.

Collaboration on eye level

I value respectful communication and partnership so your team stays enabled and the work stays transparent.

Services

Web Analytics

I help you build a reliable measurement foundation that is privacy-aware, well documented and aligned with your business goals.

  • Measurement plan and event taxonomy
  • GA4 and GTM setup and QA
  • Consent-aware tracking
  • Dashboards, reporting and insights
  • Employee training and enablement for Web Analytics best practices
View Web Analytics

SEO Consulting

I help organisations build sustainable SEO growth through clear strategy, hands-on training and tight integration between search optimisation and analytics.

  • SEO strategy definition and prioritised execution roadmap
  • Technical SEO audits translated into actionable business decisions
  • Search performance measurement and analytics-driven insights
  • Employee training and enablement for SEO best practices
View SEO Consulting

Publications

I publish practical insights on LinkedIn and sometimes in-depth articles on analytics, SEO and privacy-aware measurement.

Go to My Publications