Publications
Selected LinkedIn posts and articles.
Latest
Am I the only person actually thinking in this company?
Let’s be honest: most of us have probably had that thought at least once.
7 simple console checks I often use as a web analyst
Nothing fancy. Just things that I personally often use when debugging tracking...
Tool recommendation: In my daily work, I run a lot of tests
One tool that’s been surprisingly useful for this: monosnap
We set up tracking like always… but page_views don’t show up.
A situation we see quite often after relaunches. Tracking is implemented. GTM is live. Everything looks correct. But...
I genuinely enjoy going to conferences and events.
But if I could design my own “Wunschkonzert” (the perfect agenda) of talks, it would probably look something like:
Grounding Pages: what are they? And should you rebuild your content around them?
Grounding pages are: Pages that clearly explain what something is ...
International Women’s Day is over.
But something stayed with me. In my field, I still don’t see many women.
Cross-Domain Consent Sharing with Usercentrics: Common Pitfalls
Not because they aren’t useful. But because they don’t work well in a generic template. Content grouping ...
When I built my AI traffic dashboard, I left a few things out on purpose
Not because they aren’t useful. But because they don’t work well in a generic template. Content grouping ...
After building and testing the AI traffic dashboard on a few datasets, some patterns stood out quite clearly:
AI traffic is still small, but highly concentrated. 1. Most Landing Pages get no AI traffic at all. A small number of pages receive the majority of it. (...)
What almost broke my AI Traffic Performance Dashboard
I recently built an AI traffic dashboard (link in the comments) and a few things turned out to be more complex than expected.
I attended my first web analytics event as a freelancer and it hit differently.
I joined Measurecamp Amsterdam, which was also my first time experiencing the MeasureCamp format. Coming from mostly SEO conferences, this was a shift in more ways than one.