Publications
Selected LinkedIn posts and articles.
Latest
I Built My Own Admin System in Google Sheets (and 'yes', I know it won't scale forever)
As an incoming freelancer, I was looking for a small, simple admin setup.
Freelancing is a mindset shift: in how you think about money
When people talk about freelancing, they often focus on flexibility, freedom or working on your own terms.
Why SEO and analytics are still surprisingly disconnected in day-to-day web analytics work even though they’re closely related in theory
In my opinion: one reason is simply focus and time.
Starting a new chapter in March 🚀
From March on, I’ll be working as a Freelancer in Web Analytics & SEO training & Consulting.
Testing an AI tool for web analytics use cases: first observations
I like testing new AI tools that promise to simplify daily work. I thought sharing what I learn might be helpful to others.
What AI changed in my analytics work and what it didn’t
What it changed: - I can write SQL and JavaScript way faster. - My documentation is actually understandable for other people. [...]. What it didn’t change:...
Misconceptions I had about working in Data Analytics
I came from a strong SEO background when I took my first steps into data analytics. Once I started working as a Data Analytics Consultant, I quickly realized that my idea of the day-to-day work was not always accurate.
Goodbye to my role as Senior Data Analytics Consultant at DEPT.
With the end of 2025, I closed an important chapter and left my role at DEPT to start something new (more on that soon).
Tbd
Here will appear a longer article