Publications
Selected LinkedIn posts and articles.
Latest
AI analytics tools: Many new tools and services are currently appearing in the data analytics world.
One category becoming increasingly popular: semantic layer / AI analytics tools. At first glance, they almost feel magical.
Tool recommendation: Testing login behaviour sounds simple.
Until you need to test the same registration flow 20 times. For tracking setups, this comes up quite often. Here website owners want to know: ...
How do they know? - “How visible are we in AI answers?” — Part 2
In another post, I talked about the new generation of AI-only monitoring tools. But now the more interesting question: How do “classic” SEO tools like Sistrix or Ahrefs actually measure AI visibility?
How should you name a file properly?
Who doesn’t know this situation: You save a file somewhere on your computer or in the cloud and think: “How should I name this so I can actually find it again later?”
How visible are we in AI answers?
One of the most asked questions lately. And honestly: measuring AI visibility is currently messy. Today, companies try to approximate AI traffic and AI visibility through multiple signals. Like for example:
How far are you with e-invoicing?
This year I joined the freelancer world. Which also meant: I suddenly had to seriously deal with invoicing.
Google Tag Manager without consent?
In Germany, the juristically safest approach is usually not to load GTM before consent was given. In practice though, that topic is still heavily discussed.
Am I the only person actually thinking in this company?
Let’s be honest: most of us have probably had that thought at least once.
7 simple console checks I often use as a web analyst
Nothing fancy. Just things that I personally often use when debugging tracking...
Tool recommendation: In my daily work, I run a lot of tests
One tool that’s been surprisingly useful for this: monosnap
We set up tracking like always… but page_views don’t show up.
A situation we see quite often after relaunches. Tracking is implemented. GTM is live. Everything looks correct. But...
I genuinely enjoy going to conferences and events.
But if I could design my own “Wunschkonzert” (the perfect agenda) of talks, it would probably look something like: