Publications

Selected LinkedIn posts and articles.

Latest

Lisa Fellinger
Lisa Fellinger
Senior Web Analytics Consultant

There Will Be No “Safe” Career Path Anymore (maybe a pessimistic post?)

Lately, reading about the future of work feels overwhelming. It’s always something like:

2026-03-20View on LinkedIn
Lisa Fellinger
Lisa Fellinger
Senior Web Analytics Consultant

What Should an AI Chatbot Report Actually Tell You?

You may have recently deployed an AI chatbot or you’re about to. Most companies use chatbots for three simple reasons:

2026-03-17View on LinkedIn
Lisa Fellinger
Lisa Fellinger
Senior Web Analytics Consultant

Is the Career Path of Developers Heading in the Same Direction as Translators and Content Creators?

I recently built my own website with the help of AI. In a few days. Without stress. Without frustration. Without “deeply” knowing how to code. It was exciting. And strangely unsettling.

2026-03-13View on LinkedIn
Lisa Fellinger
Lisa Fellinger
Senior Web Analytics Consultant

How to setup a website with AI (first steps)

Here’s a short summary of how I did it: 1. Clarified the goal & scope...

2026-03-10View on LinkedIn
Lisa Fellinger
Lisa Fellinger
Senior Web Analytics Consultant

I Did It: I Built My Website with AI Support

Like many others right now, I created my own website with the help of AI. What’s included: * Homepage * Two service pages * Content overview * Imprint & data privacy page. Tech stack: Next.js (React + TypeScript) on Vercel

2026-03-06View on LinkedIn
Lisa Fellinger
Lisa Fellinger
Senior Web Analytics Consultant

🚀 Freelancing: Day One (Almost)

March is here and with it, my first official days as a full-time freelancer. Over the past weeks, I’ve gone from “preparing” to “actually doing”:

2026-03-03View on LinkedIn
Lisa Fellinger
Lisa Fellinger
Senior Web Analytics Consultant

🚀 Freelancing: Day One (Almost)

March is here and with it, my first official days as a full-time freelancer. Over the past weeks, I’ve gone from “preparing” to “actually doing”:

2026-03-03View on LinkedIn
Lisa Fellinger
Lisa Fellinger
Senior Web Analytics Consultant

3 Early Warning Signs a Project Won’t Run Smoothly (and Why I Still Say “Yes”)

I’ve been reflecting on what I’ve learned from past projects. Especially the early signals that tell me whether a collaboration will be smooth… or complicated.

2026-02-27View on LinkedIn
Lisa Fellinger
Lisa Fellinger
Senior Web Analytics Consultant

I’m planning to attend 3 events this year. Here’s my current top list:

If anyone from my network is going to one of these too, let me know. It would be great to connect.

2026-02-24View on LinkedIn
Lisa Fellinger
Lisa Fellinger
Senior Web Analytics Consultant

I Built My Own Admin System in Google Sheets (and 'yes', I know it won't scale forever)

As an incoming freelancer, I was looking for a small, simple admin setup.

2026-02-17View on LinkedIn
Lisa Fellinger
Lisa Fellinger
Senior Web Analytics Consultant

Freelancing is a mindset shift: in how you think about money

When people talk about freelancing, they often focus on flexibility, freedom or working on your own terms.

2026-02-13View on LinkedIn
Lisa Fellinger
Lisa Fellinger
Senior Web Analytics Consultant

Why SEO and analytics are still surprisingly disconnected in day-to-day web analytics work even though they’re closely related in theory

In my opinion: one reason is simply focus and time.

2026-02-10View on LinkedIn