Publications
Selected LinkedIn posts and articles.
Latest
UTMs are great. Just not for everything
UTMs are very useful when you want to understand where website visitors came from. But...
Simple explanations depend on who is listening
I recently gave an interview about tracking and data protection. My interview partner was a student who does not work in this field.
Google Tag Gateway is not equal to server-side Tracking with Google Tag Manager
I recently had this again in a developer conversation for a new project. We were talking about Consent Mode for quite a while.
I post twice a week on LinkedIn
One post is usually more related to my professional field.The other one is usually a bit more personal...
Test your mobile functionality
How often do we actually test things on mobile?
Freelancing: 3 beliefs I’ve personally already started throwing overboard.
But there are already a few beliefs I can cautiously let go of for myself. 1.Freelancing is lonely, as you don’t have colleagues anymore...
A small note from my side
I’m in Croatia this week and will take a short LinkedIn break as well
Freelancers and holidays
I think this is one of the things that sounds simple from the outside. Just take holidays. But in practice, it can feel a bit more complicated.
AI analytics tools: Many new tools and services are currently appearing in the data analytics world.
One category becoming increasingly popular: semantic layer / AI analytics tools. At first glance, they almost feel magical.
Tool recommendation: Testing login behaviour sounds simple.
Until you need to test the same registration flow 20 times. For tracking setups, this comes up quite often. Here website owners want to know: ...
How do they know? - “How visible are we in AI answers?” — Part 2
In another post, I talked about the new generation of AI-only monitoring tools. But now the more interesting question: How do “classic” SEO tools like Sistrix or Ahrefs actually measure AI visibility?
How should you name a file properly?
Who doesn’t know this situation: You save a file somewhere on your computer or in the cloud and think: “How should I name this so I can actually find it again later?”