Technical SEO and AI search strategy, audits and guidance

I help teams improve search visibility across traditional search engines and AI-powered experiences, often called 'GEO', generative search experience. Through technical audits, analytical insights, workshops and strategic guidance, I identify what matters, clarify priorities and turn complex findings into actionable decisions. My work connects SEO, AI visibility and measurement, helping teams strengthen the content, technical signals and data foundations that make their expertise easier to discover, interpret, reference and surface across search.

How I support teams

SEO & AI Visibility Audits with clear priorities

I conduct technical and strategic audits across SEO and AI visibility, with a clear focus on impact and feasibility. Findings are translated into prioritised, actionable recommendations covering core SEO fundamentals as well as how content, entities and technical signals are understood and surfaced in AI-powered search.

SEO & AI Visibility - strategy and roadmap definition

I support organisations in shaping SEO and AI visibility strategies that align with business goals, internal capabilities and broader marketing priorities. The resulting roadmaps account for search journeys that increasingly span traditional results, AI-generated summaries and recommendation-driven experiences.

Team training and workshops

Through tailored workshops and training in English, German and French, I help marketing, product and content teams build a shared understanding of SEO, AI visibility and search decision-making. My background in analytics, tracking and paid marketing adds a broader traffic acquisition perspective, helping teams understand how channels interact and how performance should be measured. I also cover practical ways to make content easier for generative systems to interpret and reference without sacrificing editorial quality.

Connecting SEO, AI Visibility and analytics

I help teams connect SEO and AI visibility data with their wider analytics and reporting setup. This involves assessing emerging data sources, integrating relevant signals into existing dashboards and defining measurement approaches that are both practical and credible. By combining AI visibility indicators with traffic, engagement, branded demand and conversion data, I help teams build a clearer and more complete picture of search performance.

Selected experience

  • Conducted comprehensive, data-driven search performance audits for enterprise and mid-sized organisations across traditional SEO and AI visibility. Synthesised technical, content, analytics and visibility insights into prioritised recommendations that supported decision-making and defined the next stages of the search roadmap.
  • Conducted in-depth SEO audits across e-commerce, SaaS, finance and B2B environments, providing clear recommendations for internal teams. Including improvements that support structured interpretation and attribution in generative AI answers.
  • Designed and delivered SEO workshops for marketing, product and content teams, focusing on practical decision-making and shared understanding, as well as content patterns that improve findability and reusability in AI-assisted search experiences.
  • Supported SEO considerations during website relaunches and migrations through reviews, guidance and validation
  • Built SEO reporting and dashboards by integrating data from Search Console, analytics and third-party tools.

“With extensive SEO expertise and a strong didactic approach, Lisa successfully translates complex SEO concepts into clear, practical learning formats that teams can apply independently.”

— Reference from agency leadership, SEO consulting

How we would work together

  1. Context: understanding your organisation, goals and current Search (SEO / AI) setup.
  2. Assessment: audits and analysis with a focus on relevance and impact, including opportunities for better machine understanding (structured data, entities and content architecture).
  3. Alignment: workshops and discussions to build shared understanding and priorities.
  4. Guidance: ongoing strategic support and review as teams implement changes. Covering both organic search fundamentals and improvements that help your content show up in AI-generated answers.

Get in touch

If you are looking for strategic SEO support, team training or an external perspective on your current setup, including preparing your content and site signals for AI-powered search experiences, I am happy to discuss your situation.