SEO strategy, audits and team enablement

I help teams understand what matters in SEO, how to prioritise work and how to connect search performance with analytics through audits, workshops and strategic guidance.

How I support teams

SEO audits with clear priorities

I conduct technical and strategic SEO audits that focus on impact and feasibility. Findings are translated into prioritised recommendations that teams can realistically act on.

SEO strategy and roadmap definition

I support organisations in defining SEO strategies and roadmaps that align with business goals, internal capabilities and other marketing channels.

Team training and workshops

Through tailored workshops and training sessions, I help marketing, product and content teams build a shared understanding of SEO principles and decision-making.

Connecting SEO and analytics

I help teams link SEO efforts with analytics and reporting, so performance discussions are based on data, not assumptions.

Selected experience

  • Led SEO strategy consulting for enterprise and mid-sized organisations, coordinating and prioritising numerous SEO initiatives across technical, content and structural topics.
  • Conducted in-depth SEO audits across e-commerce, SaaS, finance and B2B environments, providing clear recommendations for internal teams.
  • Designed and delivered SEO workshops for marketing, product and content teams, focusing on practical decision-making and shared understanding.
  • Supported SEO considerations during website relaunches and migrations through reviews, guidance and validation
  • Built SEO reporting and dashboards by integrating data from Search Console, analytics and third-party tools.

“With extensive SEO expertise and a strong didactic approach, Lisa successfully translates complex SEO concepts into clear, practical learning formats that teams can apply independently.”

— Reference from agency leadership, SEO consulting

How we would work together

  1. Context: understanding your organisation, goals and current SEO setup.
  2. Assessment: audits and analysis with a focus on relevance and impact.
  3. Alignment: workshops and discussions to build shared understanding and priorities.
  4. Guidance: ongoing strategic support and review as teams implement changes.

Get in touch

If you are looking for strategic SEO support, team training or an external perspective on your current setup, I am happy to discuss your situation.