SEO strategy, audits and team enablement

I help teams understand what matters in SEO, how to prioritise work and how to connect search performance with analytics through audits, workshops and strategic guidance. I also support optimisation for generative AI search experiences, so your content and technical setup are easier to interpret, cite and surface in AI-powered answers (often referred to as GEO).

How I support teams

SEO audits with clear priorities

I conduct technical and strategic SEO audits that focus on impact and feasibility. Findings are translated into prioritised recommendations that teams can realistically act on. Covering classic SEO fundamentals as well as how content and entities are understood in AI-assisted search and answer engines.

SEO strategy and roadmap definition

I support organisations in defining SEO strategies and roadmaps that align with business goals, internal capabilities and other marketing channels. This includes planning for search journeys that increasingly blend classic results with AI-generated summaries and recommendations.

Team training and workshops

Through tailored workshops and training sessions, I help marketing, product and content teams build a shared understanding of SEO principles and decision-making. When useful, I also introduce practical ways to create content that is easier for generative systems to parse, attribute and reuse, without sacrificing editorial quality.

Connecting SEO and analytics

I help teams link SEO efforts with analytics and reporting, so performance discussions are based on data, not assumptions. Where possible, I also help define measurement approaches for AI-driven discovery and referrals (for ex. changes in branded demand, content engagement and downstream conversions).

Selected experience

  • Led SEO strategy consulting for enterprise and mid-sized organisations, coordinating and prioritising numerous SEO initiatives across technical, content and structural topics.
  • Conducted in-depth SEO audits across e-commerce, SaaS, finance and B2B environments, providing clear recommendations for internal teams. Including improvements that support structured interpretation and attribution in generative AI answers.
  • Designed and delivered SEO workshops for marketing, product and content teams, focusing on practical decision-making and shared understanding, as well as content patterns that improve findability and reusability in AI-assisted search experiences.
  • Supported SEO considerations during website relaunches and migrations through reviews, guidance and validation
  • Built SEO reporting and dashboards by integrating data from Search Console, analytics and third-party tools.

“With extensive SEO expertise and a strong didactic approach, Lisa successfully translates complex SEO concepts into clear, practical learning formats that teams can apply independently.”

— Reference from agency leadership, SEO consulting

How we would work together

  1. Context: understanding your organisation, goals and current SEO setup.
  2. Assessment: audits and analysis with a focus on relevance and impact, including opportunities for better machine understanding (structured data, entities and content architecture).
  3. Alignment: workshops and discussions to build shared understanding and priorities.
  4. Guidance: ongoing strategic support and review as teams implement changes. Covering both organic search fundamentals and improvements that help your content show up in AI-generated answers.

Get in touch

If you are looking for strategic SEO support, team training or an external perspective on your current setup, including preparing your content and site signals for AI-powered search experiences, I am happy to discuss your situation.